About Us

“We’re a new start-up food company from Dublin in Ireland bringing frozen food back from the dead. We’re keeping it simple, tasty and delicious. Check out our video. I mean what I say”. – Samuel Dennigan – Founder.

• Our Story

  STRONG ROOTS IS ABOUT KNOWING WHERE YOU'RE FROM SO YOU CAN GROW TO WHERE YOU WANT TO BE.

• Our Vision

  Be the first choice for consumers of premium and healthy branded frozen food based on innovation, creativity and a strong relationship with the consumer, customers and partners.